VIDEO: What’s your brand impact story?

The quality of Ernest Hemingway’s novels wasn’t determined by his typewriter. The typewriter is a tool — just like YouTube, LinkedIn, and Twitter.

In this segment from ABC 4 Charleston’s “Lowcountry Live” program, Curt Mercadante discusses why the tools you use shouldn’t be the foundation of your brand. It’s important to craft your brand Impact Story and connect it with people who have a need for the impact you make.

Watch the video above to learn more.


Curt Mercadante is an international speaker, trainer, author, and branding expert who helps empower individuals and teams to be more purposeful, productive, and prosperous. He hosts the Freedom Mindset Radio and Team of Superheroes podcasts and is author of the Amazon Bestselling book, Five Pillars of the Freedom Lifestyle. Curt has built three profitable businesses, including a seven-figure PR/ad agency in which he counseled some of the largest corporations and organizations in the country. Raised in the Chicago area, he and his wife, Julie, now live in Charleston, South Carolina, with their four children, when they aren’t traveling the world.


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