VIDEO: A Branding Lesson by Batman


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What can we learn about branding from Batman?

In this talk before the American Marketing Association, Curt discusses Batman, and the important branding lessons we can learn from the Dark Knight. Batman’s brand is based on the his vision for the impact he wants to have, rather than a literal description of what he does. Can you say the same about your brand?

Watch this video to learn more.


Curt Mercadante is an international speaker, trainer, author, and branding expert who helps empower individuals and teams to be more purposeful, productive, and prosperous. He hosts the Freedom Mindset Radio and Team of Superheroes podcasts and is author of the Amazon Bestselling book, Five Pillars of the Freedom Lifestyle. Curt has built three profitable businesses, including a seven-figure PR/ad agency in which he counseled some of the largest corporations and organizations in the country. Raised in the Chicago area, he and his wife, Julie, now live in Charleston, South Carolina, with their four children, when they aren’t traveling the world.


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