Trump, Clinton, Obama, McCain, and the “What’s in it for me?” Marketing Principle

Subscribe to our YouTube channel.

Subscribe to our podcast.

What do Hillary Clinton, John McCain, and George H.W. Bush (1992) all have in common?

They all ran “resume” campaigns and lost. To be fair, Clinton ran partly a resume campaign and partly a campaign about her opponent.

Their opponents, like them or not, spoke to what voters wanted.

Bill Clinton (1992) to spoke to voters’ paychecks (It’s the economy, stupid).

Barack Obama spoke to what voters during a recession wanted to hear (Hope).

Donald Trump spoke to disaffected voters, many in rust belt states, who had seen the factories and their jobs leave (Make America Great Again).

This isn’t a video about partisan politics. It’s a video about marketing.

And when you’re marketing your product or service, remember that nobody gives a sh*t about your product, service, bells, whistles, and features.

They care about “what’s in it for them.”

****

Want to build a No B.S. Brand based on the REAL YOU? 

Join my upcoming free, live No B.S. Branding Webinar by clicking here.

What People Are Saying...

Helene Rennervik

Leadership Designer/Author — Stockholm, Sweden

“Curt (is) honest and NO BS. That was the reason I chose to attend his course “Create More Time”. He is there for everyone and meet his clients where they require attentions or may require help.”

Doug Thompson

Digital Transformation Specialist/TEDx Speaker — Austin, TX

“The FreedomClub Accelerator has not only transformed the way that I do my job today, it also helps me better prepare for what I want to do tomorrow.”

Ani Johnson

Marketing Agency Owner — Chicago, Illinois

“Curt was an integral resource for me while making the decision to start my business. If it weren’t for Curt I might not have realized my full potential.”

Share on facebook
Share on google
Share on twitter
Share on linkedin