Starting Your Business, Setting Goals, and Being Truly Productive

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ALoN DaviD, founder and CEO of 90x, arrived in the U.S. as an immigrant from Israel with no business connections.

While attending college, and working a part-time construction job, and decided to launch a photography start-up, which he turned into a six-figure side gig.

Proving himself to be extremely productive, he launched 90x, which allowed others to benefit from the 90x goal system he created for himself.

In today’s episode, ALoN and I discuss the 90x system, as well as entrepreneurship, building a business from scratch, and what it means to be truly productive.

“I ask myself this question in the morning, ‘What is it that I’m about to do today that’s going to get me closer to my goal?’ he told me. “And I work from there.

“It’s like okay, these are the 1, 2, 3, 4 things once I get it done, I’m done.”

ALoN said people often mistake their daily goals/outcomes list with their to-do list.

“They think your to-do list is part of your goals, which it’s not,” he said. “Your to-do list is the stuff that you have to get done, or somebody else can get it done for you or just don’t do it at all. But don’t mistake the two.”

He also agrees with my statement that “busy” is a choice.

“Everything we do in our business, everything we do in our life is a choice,
you know, whether you decide to wake up at 6 o’clock or 10 o’clock in the morning,” he said. “It’s a choice. It’s up to you. It really depends on what’s more important to you.”

ALoN also explained how being truly productive helped him work less hours while earning more income.

“I was able by getting 100% focused and productive to cut down my workload from 10 hours a day to about 5 to 6 and still have the same income coming in,” he said. “You know, so for me, it’s like how can I work less not work more
because still most people think that the more their work, the more they move, the more they they do things, they think they’re just busy, but are the busy on the right things.”

Amen.

Learn more about ALoN and 90x here.

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