I’m awesome. My product is awesome. Check out all our new, innovative bells and whistles.
You know what? Nobody gives a 💩.
Potential customers don’t care about how great you are. They care about what’s in it for them.
What’s the impact your product or service will have on their lives? Crafting that “Impact Story” that connects the dots between your value and the need/want of the customer is so vital.
Watch the video above to learn more.
Access Curt’s encyclopedia of videos and content on No B.S. Branding: http://FreedomClubNow.com
Curt Mercadante, a Gallup-certified Strengths Trainer, is an international speaker, trainer, and author who helps empower individuals and teams to be more purposeful, productive, and prosperous. He hosts the Freedom Mindset Radio and Team of Superheroes podcasts and is author of the Amazon Bestselling book, Five Pillars of the Freedom Lifestyle. Curt has built three profitable businesses, including a seven-figure PR/ad agency in which he counseled some of the largest corporations and organizations in the country. Raised in the Chicago area, he and his wife, Julie, now live in Charleston, South Carolina, with their four children, when they aren’t traveling the world.