Here’s why you should start pissing some people off

The first time I tasted collard greens, I spit them out. My wife and I were enjoying brunch at Georgia Brown’s in Washington, DC, and I can still remember that bitter taste in my mouth from the greens.

“How could anybody like these?” I asked, vowing never to eat them again.

Fast forward fifteen years, and now I’ve adopted the South as my home, and here in Charleston, SC collards are a delicacy — on pretty much every restaurant menu.

And you know what? I love ‘em.

My wife has even gotten into the game, taking over the kitchen and meticulously matching up the collard leaves by shape before she slow cooks them with pork or bacon.

When many of my northern friends, family or colleagues travel to see us — they have the same reaction I first did. Collards are an acquired taste. They’re not for everyone.

The people who love them, love them. The people who dislike them, dislike them.

But enough about food (because I’m getting hungry).

This is an article about you, your brand, and why you should make yourself more of an acquired taste.

‘I’m not for everyone!’

Almost 2,200 people liked my recent “F**k the Slides” videos on LinkedIn, but I got a few messages/comments from people who took issue with my use of the F-Bomb.

There was also criticism from staunch defenders of the PowerPoint slide. That’s fine with me. I’m actually surprised I didn’t get more pushback.

I generally thanked those critics for their opinion, and informed them that I’m an acquired taste — my style isn’t for everyone!

Long ago, I decided that I wasn’t going to make my style “vanilla” to appeal to more people or to avoid critics. Instead I decided to be myself.

To be sure, that video appealed to enough people to get 141,000-plus views and almost 2,200 likes.

But I didn’t set out to get views and likes. I set out to provide some real talk on something about which I felt strongly, and I said it in a way that is 100% authentic to my style.

The fact that I pissed a few people off doesn’t worry me. In fact, it helps my brand.

Because after decades of being fed groupthink, slick ads, and scripted B.S., people are ready for brands that are authentic., For real talk. For people willing to take a side.

Read the full article on LinkedIn.

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