Become a Go-Giver, with Bob Burg

Curt interviews Bob Burg, co-author of the bestselling business parable, The Go-Giver, and their follow up, The Go-Giver Leader.

In their latest book, The Go-Giver Influencer: A Little Story about a Most Persuasive Idea, they tackle the paradox of achieving what you want by focusing on the other person’s interests. No, not in a way that is self-sacrificial but rather in such a way that all parties benefit greatly. This results in both immediate and long-term success. Bob’s total book sales number well over a million copies, and he speaks all over the world on topics related to The Go-Giver.

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