VIDEO: Are You an Authority Brand or a Commodity Brand?

“When I think of ‘commodity’ I think of a ‘dime-a-dozen.'”

In this segment from ABC 4 Charleston’s “Lowcountry Live” program, Curt Mercadante discusses the difference between an authority brand and a commodity brand, using the example of a local mushroom producer to make his point.


Curt Mercadante is an international speaker, trainer, author, and branding expert who helps empower individuals and teams to be more purposeful, productive, and prosperous. He hosts the Freedom Mindset Radio and Team of Superheroes podcasts and is author of the Amazon Bestselling book, Five Pillars of the Freedom Lifestyle. Curt has built three profitable businesses, including a seven-figure PR/ad agency in which he counseled some of the largest corporations and organizations in the country. Raised in the Chicago area, he and his wife, Julie, now live in Charleston, South Carolina, with their four children, when they aren’t traveling the world.

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